Portfolio Management Services
Aditya Birla Sun Life PMS — India's #3 PMS by AUM.
A discretionary, professionally managed equity portfolio held in your own name — ₹32,200+ Cr across 29 strategies, with a ₹50 lakh regulatory minimum.
₹32.2K Cr
Total PMS AUM (₹32,200+ Cr)
29
Strategies
₹50 Lakh
Minimum investment (SEBI rule)
↑22.4%
YoY AUM growth
What PMS actually is
A SEBI-registered portfolio manager buys and sells securities in your own demat account under a discretionary mandate. You see every holding and every trade — unlike a mutual fund's pooled units.
The ₹50 lakh minimum
SEBI mandates a minimum investment of ₹50 lakh per PMS account. That makes it a product for concentrated, long-horizon capital — not a first equity allocation.
The fee structure
A fixed management fee of 1.5–2.5% p.a., plus a performance fee of 10–20% on returns above the agreed hurdle rate, along with brokerage and custody costs. Ask for the full fee illustration in writing.
Flagship strategy
Select Sector Portfolio
The house's largest and best-known mandate, concentrated on high-conviction sector calls. Aditya Birla Sun Life is India's third-largest PMS by assets, running 29 strategies across large-cap, multi-cap and small & mid-cap mandates.
27.27%
3Y return (illustrative)
₹29.5K Cr
Largest strategy AUM
₹50L
Minimum investment
#3
PMS in India by AUM
Strategies
Four strategies, including the weak one
Style, size and indicative returns. Request the disclosure document for verified numbers.
Select Sector Portfolio (flagship)
Concentrated sector rotation
- AUM
- ₹535.34 Cr
- Since
- 2015
- 1Y
- +18.99%
- 3Y
- +27.27%
- 5Y
- +22.94%
Core Equity Portfolio
Quality growth, multi-cap
- AUM
- ₹86.20 Cr
- Since
- 2012
- 1Y
- +17.15%
- 3Y
- +15.79%
- 5Y
- +14.76%
India Special Opportunities
Event-driven multi-cap
- AUM
- ₹32.86 Cr
- Since
- 2017
- 1Y
- +14.08%
- 3Y
- +14.76%
- 5Y
- +13.92%
Emerging Leaders Portfolio
Small & mid-cap
- AUM
- ₹41.60 Cr
- Since
- 2019
- 1Y
- -3.22%
- 3Y
- +11.40%
- 5Y
- +12.85%
Comparison
PMS vs mutual funds vs direct equity
Three ways to own Indian equities, with very different entry points and costs.
| PMS | Mutual funds | Direct equity | |
|---|---|---|---|
| Minimum investment | ₹50 lakh | ₹500 (SIP) | No minimum |
| Who decides trades | Portfolio manager (discretionary) | Fund manager, pooled | You |
| Holdings visibility | Every stock, in your own demat | Pooled units, monthly disclosure | Full |
| Typical cost | 1.5–2.5% fixed + 10–20% performance fee | 0.5–2.0% expense ratio | Brokerage only |
| Taxation | You are taxed on each underlying trade | Taxed on unit redemption | Taxed on each trade |
Taxation
How PMS is taxed
Taxed at your level
A PMS is not a pooled vehicle. Every buy and sell in your account is your own capital-gains event.
Short vs long term
Listed equity held under 12 months: 20%. Over 12 months: 12.5% on gains above ₹1.25 lakh a year.
Fees and reporting
Management and performance fees are not capital-gains deductions. Your manager provides an annual gains statement.
How to invest
Three steps into a PMS mandate
Step 1
Confirm eligibility
You need ₹50 lakh of investible capital — the SEBI-mandated PMS minimum, per account.
Step 2
Read the disclosure document
We share the full strategy deck, fee illustration and SEBI disclosure document before anything is signed.
Step 3
Sign, fund, and hold
PMS agreement plus a power of attorney for the demat account. Then give the mandate years, not quarters.
Peer comparison
Where ABSL sits among Indian PMS providers
Ranked by assets under management — figures illustrative.
| Provider | PMS AUM | Strategies | Rank |
|---|---|---|---|
| Aditya Birla Sun Life PMS | ₹32,200+ Cr | 29 | #3 by AUM |
| ICICI Prudential PMS | ₹48,500 Cr | ~18 | #1 by AUM |
| Motilal Oswal PMS | ₹38,900 Cr | ~14 | #2 by AUM |
| Kotak PMS | ₹21,400 Cr | ~12 | #4 by AUM |
PMS is a high-ticket, market-linked product. Past performance is not indicative of future results, returns are not guaranteed, and all strategy returns and AUM figures shown here are illustrative. StockWitty is a distributor, not a SEBI-registered investment adviser.
Figures shown are illustrative demo data for layout purposes. Verify all prices, rates and returns before you invest.