Overview
Rohan, a salaried professional in his late thirties, wanted exposure to Indian market infrastructure — the businesses that earn from activity rather than from picking winners. NSE India was the obvious candidate, and it was available only in the unlisted market.
This case study follows the process he used: how he verified the security before paying, how he sized the position for illiquidity, and how he behaved during a long, uncertain wait for a listing that had already slipped more than once.
The situation
NSE India had been talked about as an IPO candidate for years. Prices in the unlisted market moved on news flow — regulatory updates, ownership changes, DRHP chatter — and quotes varied noticeably between dealers on the same day.
Rohan's concerns were practical rather than exciting: was the ISIN he was being quoted the correct one, would the shares actually land in his demat account, and what happens to his money if the listing never arrives. He treated the last question as the base case, not the worst case.
Approach
The steps taken, in the order they happened.
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1 Verified the security, not just the price He matched the ISIN quoted by the dealer against the depository record and asked for a CML copy to confirm the demat details before any transfer of funds.
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2 Paid only into a company account Payment went to a registered company bank account against an invoice, never to an individual. The delivery instruction slip reference was matched back to the invoice afterwards.
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3 Sized the position for illiquidity He capped the holding at a small single-digit share of his portfolio on the assumption that he might not be able to exit quickly — or at a price he liked — for years.
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4 Accumulated in tranches, not in one go Three purchases across the holding period, each after comparing quotes from more than one counterparty rather than accepting the first number offered.
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5 Tracked process milestones, not price targets His review checklist watched real events — regulatory no-objection, DRHP filing progress, segment revenue disclosures — instead of daily quote movement.
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6 Wrote down an exit rule in advance A one-page note recorded why he owned it and what would make him sell, so the decision wasn't made emotionally during a news cycle.
The journey
Illustrative index of quoted price levels rebased to 100 at entry. Unlisted quotes are indicative, vary between dealers, and are not a traded market price.
Outcome
- The shares were credited to his demat account and the ISIN matched the one he verified before payment.
- The listing had still not happened at the 24-month mark; the IPO process was in progress and the timeline remained outside his control.
- Two flat stretches of several months each tested patience more than the paperwork did.
- Because the position was small, the wait was uncomfortable rather than damaging — the sizing decision mattered more than the entry price.
- He has not attempted an exit, and accepts that selling before a listing would likely need a negotiated discount.
At a glance
Before and after, on process rather than profit. Illustrative.
| Measure | Before | After |
|---|---|---|
| Verification steps before paying | None (first attempt) | 5-point checklist |
| Counterparty quotes compared | 1 | 3 per purchase |
| Position size vs portfolio | Undecided | Small, capped allocation |
| Exit plan | Unwritten | Written one-pager |
| Listing status | Rumoured | IPO process in progress |
In their words
The paperwork took two days. The patience took two years. Only one of those is a skill you can buy.
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Read case studyIllustrative journey. Past performance is not indicative. Not investment advice.